Cadbury, a global mega brand under Mondelez, begins the promotion of their wildly popular seasonal range. This year’s seasonal range will be separated by two shopper profiles: Families with kids and Adults 35+. Separating the two audiences allows for more creative and personalized package branding.
Countdown to the Holidays will include family sharing in the months leading up to the holidays with Cadbury Snowy Fingers and Cadbury Animals Festive Friends. The product packaging is fun and festive which will build holiday excitement for the family. Festive Friends is the No. 1 Stocking Stuffer in the UK for 3 years running.
You will begin to see Cadbury’s seasonal product range in retailers near you November 2017.
Cadbury is best known for Cadbury ‘Dairy Milk’, ‘Crème Egg’ (in stores now!), and ‘Roses’ brands. The iconic brand was established in the UK in 1824 making them the #1 Confectionery brand in 13 world markets.