International Food Associates’ brand, Darrell Lea, has partnered with the happiest 5k on earth, The Color Run! The largest 5k event series in the world will bring its 2017 theme, The Color Run Dream Tour, presented by Lay’s to multiple cities across the U.S.
The 2017 theme will make Color Runners’ dreams a lot more colorful with unforgettable music, color throws, a foam zone, giant inflatable unicorns and a dream wall. Darrell Lea will be a proud sponsor to bring even more color, excitement and entertainment to the race.
Darrell Lea is an Australian liquorice candy company that launched in 1927 in Sydney, Australia. Since then, Darrell Lea has spent decades creating the yummiest confectionary for consumers to enjoy. The company has now made its way into America to take the candy scene by storm. The brand prides itself on the liquorice’ soft eating texture and fresh taste. It is this commitment to their products that ensures Darrell Lea is still one of the original Australian brands consumers can continue to enjoy.
As sponsors of this magical race, Darrell Lea will be including individually wrapped strawberry soft eating liquorice samples and coupons into The Color Run race kits. Darrell Lea brand ambassadors, along with the happiest Kangaroo on earth, will be making an appearance in select cities to cheer runners on and take photos before and after the race.
The official Darrell Lea hashtag for this event will be #DarrellLeaDreams for attendees and friends to post their pictures with Darrell Lea Kangaroo and fun photo props. The happiest 5k on earth has never been happier with Darrell Lea tagging along for the fun!
Darrell Lea will be making an appearance at the following races:
Seattle, WA; May 14th, 2017 at the Seattle Center Monorail.
New York City, NY; May 27th, 2017 at Citi Field Stadium.
Darrell Lea can be found in the following NYC retailers: Duane Reade, Fairway, West Side Market, Garden of Eden, Foodtown, Delmonico’s Gourmet Market, Eli’s, Whole Foods and Shoprite.
Chicago, IL; June 4th, 2017 at Grant Park.
Darrell Lea can be found in the following Chicago retailers: Fresh Thyme, Treasure Island, Pete’s Fresh Market, Go Grocer, Happy Foods, Urban Pantry, Cost Plus World Market
Twin Cities, MN; July 9th, 2017 at Minnesota State Fairgrounds.
Be sure to follow the hashtag #DarrellLeaDreams and visit www.DarrellLea.com if you’re hungry for more information about this delicious Australian liquorice! You can also connect with Darrell Lea on Facebook and Instagram.