It’s one thing to be seen, it’s a whole different ball game to be behind the scenes
A good trade show can make or break a product. With thousands of items on display and over 200,000 square feet of show floor to cover, no buyer can see it all. Let’s face it, if your not seen, you’re dead. The high cost of booth space and travel can really dig into your marketing budget and eventually become prohibitive. Buyers go where they have relationships and a lot of these meetings don’t happen on the show floor.
IFA has a large presence at the national trade shows. These trade shows, but more importantly, the relationships with buyers fostered over the years have a major impact on buying decisions. Senority and Membership in the National Association for the Specialty Food Trade (NASFT) assures IFA premium space in a crowded hall.
- NASFT – Fancy Food Show Winter
- NASFT – Fancy Food Show Summer
- Natural Products Expo – East
- Natural Products Expo – West
IFA also exhibits and represents our brands at key distributor shows. Many of these shows are very expensive to participate in on a stand-alone basis.
- KeHE Foods
- Nature’s Best
- Market Centre
- Haddon House
We provide the full array of samples, sales materials, key selling personnel, and product demos to give our brands front and center visibility to draw new and existing customers to our booth. Being part of the IFA portfolio and having our seasoned sales team pitching gives our brands scene stealing attention.